It is not you, but what it takes to get good food to the grocery store where you buy your food, and the food that isn't sold. If you are like me there are no uneaten leftovers... until you have kids, that is.

this article mentions a study where over 50% gos to wast. McDonalds is way more efficient than that.

Nokia are good at making phones, and the market is saturated with those phones leaving goth in the high end market, where Nokia is loosing huge ground.

I love the metaphor, with McDonald's. Consumer taste is moving up the ladder to more sophisticated taste and Nokia only has fast food on the menu.

Nokia invest more in R&D than Apple and I'm sure that will continue, despite the recent fall in profits, which are largely due to write-downs, as was mentioned earlier.

It's true that the ASP of Nokia devices is falling, and Nokia is losing mindshare, but I doubt that this is a threat to Nokia's dominance of the smartphone market. Symbian's lead is set to grow as Nokia dominate sales in developing markets, and all those Symbian devices will have access to Ovi services. However, as a geek, I would like to see Nokia producing truly exciting high-end devices. I think the devices revealed at Nokia World were a good start, even though I'm not too interested in Symbian anymore.

Nokia will be selling mobile devices long after Apple have faded away, I'm sure.

Heh.Actually just read it and really enjoyed it. You write pretty good analysis and clearly you look your subjects from many perspective. Sadly real experts like you get nowdays ignored by big media.

But there is little hint of Nokia bias but not too much

I do want them to succeed. If nothing else, I still own NOK stock.

Couldn't you use one of the new phones in your piece? It's a little pet peeve I have

I don't get the McDonald's analogy at all...

You don't read a lot of financial reports, do you?

First, the numbers you quote are not profit but net income. Their gross profit was actually down from 25B in 2007 to 19B in 2009. After you take from this all the operating expenses (R&D, marketing, administrative) taxes, liabilities etc you get the net income. Because it takes time to cut down expenses, a 20% drop in profit can be easily translated to a huge drop in income.

In addition, they're comparing Nokia's best year ever (2007) to Nokia's worst year ever (2009). The 2010 numbers so far are not as bad as 2009. In 2009, there was a huge worldwide financial crisis, which was also a factor, together with more than 1B dollars of non-recurring expenses.

Nokia is definitely in trouble because of shrinking gross margins, lack of presence in the US, lack of commercially successful high-end smartphone, and losses from some of its other devisions (esp. Siemens-Nokia networks), but looking at net income alone gives a distorted picture and make things look worth than they actually are.

The map was the important part.

There is no point in Nokia producing high end phones unless they have the OS to match it.

Tell that to Samsung... BADA-Boom