http://www.youtube.com/watch?v=Dba13jdR_zA

In this video, at 1:37, he pulls down anywhere on the screen, and it opens the pulley-menu.

The question / idea:
Dragging from an object, brings up that specific objects contextual pulley menu.

Eg,
Pulling down on a contacts number, your choices are:
Call
Sms
Change number
Delete

Clearly angling for the death of buttons, haha, but does anybody else feel this would be an amazing addition?