Our browser-inserted ads will come from ad agencies and our direct partners. We have several advantages over traditional channels:

1. The in-browser targeting engine has substantially more information about the user's activity available to it than traditional tracking methods, while simultaneously providing greater privacy and control for the user.

2. We can provide access to all of the top publishers through a single channel with guaranteed “share of voice”. This combination of better targeting and first-look access to all of the premium placements our users browse is something that no one else can provide.