All these UI purists..
I am quite frankly disappointed.. they are charging way too much for hardware that is rather outdated.
I really want one because of Sailfish OS and its heritage.. but specs that low for that price are not going to get buyers.

$300 for a nexus 4 with 2gb ram, 768x1280 display, a 1.5ghz quad core and 16gb storage vs Jolla phone approx $540, 1.4ghz dual core, 1gb ram, 540xsomething display, and 16gb storage.

Its not going to get many spec concerned buyers thats for sure.