Interesting.

Just holding a ruler up to my monitor, although the device is of candybar-like proportions, the screen itself appears square! Make that keyboard slide, and you'd almost have my old Zaurus.

And I'm puzzled what they're trying to highlight in the picture of the red wipes across the keyboard. Is there some kind of hardware gesture control going on, or is it just to point out that real buttons? I guess that's possible: my car's (literal) radio buttons notice your fingers swiping across without pushing to briefly show the names of the presets on the dash display.