This is fiction.



It's late 2015.

Nokia N9 had died back in 2011, suffocated in it's sleep by Nokia management before launch and no community remained around Maemo or MeeGo. No Jolla had arisen after MeeGo's death since there was a lot of unhappy customers by there being no continuation to the N900 device; and no leader types had emerged in Nokia that wanted to risk making a startup in that topic. Mer had never happened.

Ubuntu Touch had never emerged due to the inability to leverage Android hardware adaptations (never got invented, I naturally became a Visual Basic coder instead, selling myself on the street). Firefox OS didn't reach a lot of attention. WebOS ended up being a TV OS. Tizen had been mismanaged to hell and seen as an internal Samsung-only project. GNU/Linux was dead on the mobile market.

In 2015, The market has settled into a duopoly, Google with Android, holding most big vendors in a stronghold with it's Google Services; and Apple's iOS. AOSP-only devices were considered mostly useless. Any m-commerce vendor that couldn't participate in Google or Apple's m-commerce paths were losing money rapidly.

In 2015, A group of people with mobile background - with experience within Android HW adaptation, ODM relations, industrial design, sales channels, UI development and design, 3rd party app offerings and so on - everything needed to approach consumer electronics; having resigned from their companies, fired, or being disgusted with the current state of mobile phone market and their OSes, that essentially exist only to collect sell user data and exploit users for the contents of their wallets and their focus.

They think that they could together make a difference - and have the means to attract investment to do so. And believing that mobile is more than phones or tablets - it's the way that our minds digitally connect with each other. And today, it's corrupted.

What would you have them do to disrupt the mobile market? Where should they attack?

tld;r: a group of talented people get together today, in 2015; to disrupt mobile, what should they do?