Jolla's HW problem is not about spec it self. If we only look at spec: Yes a qHD screen is perfectly acceptable, but the spec does't say it's not bright enough even with 100% brightness, spec also doesn't say sunlight readability=0, and colour "colder" than natural. This is what I mean for a "bad" HW, I'm not talking about spec.

For camera, spec-wise 8MP is good enough, but is this 8MP same as N9's 8MP? No! It's even worse than N900's 5MP, this is not spec side.

And overall build quality - I'm sorry, it's a £50 Chinese rip-off Android phone's level.

That's ture. but I'm standing on the consumer's side - I want a daily phone with gesture control, real muititasking and a reasonable amount of apps. Then BB10 nowadays performs much better than Jolla on HW and SW side. this is I was trying to say. Jolla could be much better in the future, and I am aware of it's situation and it's efforts. But currently, BB10 is a better opition. (A little bit back to the topic.)

As soon as Jolla announce a new hardware, I will pre-order it at first time, like what I did last year. I like Sailfish OS, but now it's just not as good as blackberry for daily use.