Ciao...
I'm sorry I still haven't studied how to package icons/images inside .deb and to extract them in relevant directory at .deb install time. If you can point me to some tutorial for doing this, please do... however this issue is in my TODO list but with low priority.
To use this icons you have just to extract them in the ~/.queen_beecon_dir directory and directly refer to them in the settings (if no pathname is specified then QBW looks inside that)
I'm mostly working on solving widget issues and testing core functionalities.
I'd also like to come out with some ways to export/import whole Beecons (basic parameters and possibly icons/images)... to more easily share them once assembled and tested. (I'm also aware of potential security concerns with respect to this matter).

Ciao, No!No!No!Yes!