What makes a sexy phone? What makes a purchase decision?

My observation of it is that firstly come the numbers you read on the reviews. First choices are made here.

Then come the important physical first impressions which can be a show stopper for many. Checking the build quality and the jewel factor. Curved glass, metal finish, joints etc.

After that comes the OS first impression where a fluent experience will buy off many. I think first iPhones sold here?

Only after all of this will come the so called ecosystem and software availability. We've already placed the phone ranking in our minds after the first three experiences and it takes more effort in this to change it.

Only technically or otherwise oriented people will make it other way around and most of us willingly or unwillingly sort our selections according to the above preferences.

It is vital for Jolla to be present and looking at it's best in some high end phone models. That sends a message straight to our hearts surpassing all rational thinking