Disclaimer: my Spanish isn't native, so I may be getting some of this wrong.

It doesn't look like a launch to me, I think that is still in the future (although maybe not far off). Their web page doesn't mention availability, just an invitation to subscribe to their newsletter. He is making a big deal about the phone being designed by Latin Americans for Latin Americans, and running an OS that is under their control. A couple of other points:

He describes a trade-in scheme where they will recondition and resell the traded-in phones. Their control over the whole manufacturing process makes this possible.

He compares their music offering (BaseOne) to Apple's, saying that music is really important to Latin Americans and BaseOne will reflect this. It will be the same quality as Apple's.

I'll leave a more detailed English summary to someone whose Spanish is better than mine.

I have read some of his other publicity material, and I have to admire the guy's commitment. I don't think that he will ditch SFOS if the going gets tough.