Found this on SlickDeals, and I bought one. So it's real (provided HP actually ships it).

Here's the slickdeals webpage:
http://slickdeals.net/forums/showthread.php?t=3220862

I got mine by first signing up in their academic program (being an alumnus was adequate):
https://www.shopping.hp.com/webapp/s....do?aoid=35252
On returning to the tablets page, the prices were $99 for 16gb and $149 for 32gb.

Also, apparently Canada has retailers already at that price.

(Yes, I looked and another maemo.org thread had mention of this, but I thought it was worth a headline.)