May I ask how did you find them ?
Google doesn't find anything interesting about them except their website and this forum.. Not press release anywhere...

Their website has been registered since March 2017 so it is not coming from nowhere, but not a single name of who is behind it on their website, only they come from Finland.

They present a Quad iMx6 as their CPU. So if they succeed to deliver something, it will probably be quite behind Purism (with its middle range iMx8, consuming less and with up to date peripherals and GPU).