Also I got an e-mail today informing that Itella is now shipping the phone to me in Finland.
"Toimitusnumerosi 10000041x tilausnumerolle 10000138x".

I have found the distribution process and waiting just fine. Jolla is a tech-start-up, not an established consumer goods company. When making payments available they said the shipping time will be 3-4 weeks, and in fact seems to be shorter.