It's like "rebranding"
But better!
And ..
Considering that most mobile os's now look suspiciously similar to one another...
It's like taking an orange ...and sticking a labels on it saying "New and improved" and "with additional Vitamin C!"

Little difference to the "old" orange...

"looks fly" now though...eh?
Gotta have it now!



and only the sane few do a double take ...and say "wait a sec. ..."
but the voice of reason tends to be drowned out in the rush for the cashier's till...

I am not sure there will be any big breakthrough or giant leap in the mobile tech any more..
this is just "the Age of Repackaging" ...now...
Far more profitable ...without really changing a thing...