But the singular path that Nokia went down was an all-in bet with the fourth largest US carrier, a smaller screen (I hated that decision on announcement) and then they make it to where you had to either go to their website to purchase, horrible experience or go to one of their two Nokia flagship stores - which got closed down, and they didn't even try to really improve their position in the market or get the word out that they had a phone that offered freedom.
But the end results are the same. Nokia is in a pickle. Let's see what decision they pick next and see how well it plays out.