Also Archos has a new Arnova sub-brand for low end devices
http://liliputing.com/2011/02/closer...0-tablets.html
http://www.youtube.com/watch?v=-Wm9G4JMs3c
http://www.youtube.com/watch?v=M_KIah7_SUU
The experience of these devices seems to be perfectly usable compared the disaster known as the Archos 7
Also creating a separate brand would make sense as not to make people think Archos is only low end and low quality