Not sure where you are located at but Nokia appears a lot in our (India) TV and also on our streets too.
But I totally agree to the sentiment here that there is a LOT to improve in this area for Nokia. I would not consider posts on Twitter, Facebook, mailing-lists, Nokia-Blogs as marketing at all.
I am just curious to know one thing. Whats Nokia's opinion on this? I mean do they consider what they are doing as enough marketing or are they thinking that marketing is not that much needed for their products. Anyways, either way, I would go with Fire-&-Hire if I had the option.