To OP, we would have to register with ft.com to read the article, could you perhaps copy and paste all/a bit more of the story so we dont have to register to read it?

The title mentions something about Nokia is failing to compete with Apple, to be fair Nokia's strategy is moving further away from the smartphone market and more to it's strength in selling feature rich "cheaper" phones and so-called dumbphones to the lower end of the market and countries with developing markets.