i didnt even know about this device until the "will it blend"-video went online.
i mean i heard about the ipad before but didnt really know what it does... but srsly.... who cares?

like they couldnt update the iphone with such a feature.

/edit:
you know, a lot of people didnt care about book reading before, but now everyone is like "oh yeah i love to read books. you dont? its so stylish with the ipad, mimimimi..."
go f*** yourself.