I think we should be honest. A lot of the reasons why QT did not take off was due to rampant anti-Apple thinking among the corporate crowd. It took me ages to get my place of employ to deploy QT as a part of the standard image. I won't even discuss keeping it up to date. Simple put, they see Apple and eye-roll. As you poined out LiveStage had a nice means of putting interfaces on QT movies way back to the OS 9 days.