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Posts: 1,400 | Thanked: 3,751 times | Joined on Sep 2009 @ Arctic cold of northern .fi
#27
Anssi, Anssi, Anssi!

-3 million touchscreen smartphones sold every month by Nokia.

-Anssi talking about Nokia's factories. Most efficient electronics facilities on planet. He loves Nokia factories. Never mind the recent rumors.

-Fever is better. Less models in future. More focusing.

-Nokia incresing life time value of sold devices with services.

-Total of about 300 million visitors on Nokia's homepage every month.

-Nokia products sold in 650 000 shops around the world. Largest consumer device distribution channel ever on planet Earth.

-Nokia Messaging huge succes, because Nokia works with operators. Some on the market (=Apple, altough he doesnt have guts to say) squeeze profits from operators. Nokia collaborates openly with operators.

-Fewer but bigger marketing campaigns. Digital marketing exceeding TV marketing in 2009. Point of no return. Digital marketing will be primary marketing channel in future. Brand value has gone up thanks to changes in marketing.

-Maemo Summit ("discussing with the geeks") was big part of designing N900 marketing. They are apparently digital leaders.
Not a single penny on traditional marketing for N900 so far. Will be little traditional marketing for N900 later.

-<Fanboism> Nobody says "Connecting people" like Anssi </end fanboism>

Last edited by Rauha; 2009-12-02 at 14:06.
 

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