It may be that Jolla knew something we did not know from their previous failure and decided that backing this project was too risky for them. Imagine the PR damage if they put their name behind this project and we ended up in this situation - their own tablet endeavor was a disaster already, burning their hands second time on practically same product would have been an utter disaster for them. Also, I don't know how far any official contacts between Jolla and Youota were in the first place - were there any, as from the comments it looks like such things were supposed to be ironed out only after production was really happening?