The fact of actually getting paid for your data or renting out your hardware is nice, as is the idea of cryptocurrency-made-easy. But I'm not too keen on the fact that it uses its own token. It looks like yet-another-ICO, and a company of hoping to get at the center of a large economy. I have become wary of companies trying to lock me perpetually into their product, in an all-or-nothing-style, without alternatives. (One of the reasons I'm not using Facebook or any of its products, for example) Open standards are needed, community-driven, for the sake of progress, not profit.