Or look at it this way. There is a tiny difference in effort between doing it the free way (from a company that preaches freedom) and the way they have chosen but the difference between the outcomes, and the message they would thus broadcast to the community, would be huge. I do not accuse them of choosing their way deliberately with any evil intent. It was probably the first thing that came to their mind and it seemed "good enough". But it seems that they did not even stop to consider alternatives, which to me gives a clear indication of what their attitude to freedom is.