Oh come on, not another "it's the others' fault!"

If someone does not buy your product, it is not the buyer's fault. It is yours. It is your job to promote it, your job to persuade the buyers of its benefits, your job to beg, borrow or steal if necessary.

Jolla has failed in that job, plain and simple. They have produced a nice product with some potential but failed to realize that potential and, most crucially, failed to make it attractive. Simple as that. To continue blaming others is the same as admitting, "I have learned nothing".