] Otherwise the future is bleak. More and more peole will move on, leaving behind only those still refusing to accept the reality. As their concentration increases, so will their cognitive dissonance which they will vent by an increasing aggresivity towards the few remaining people with some common sense. Eventually, the only Jolla's users left would be the 1000 or so die-hard yes-men, Jolla will stop receiving any useful feedabck and the system will collapse. A business cannot exist with such a small user base for very long.