@ranbaxy, there are plenty of Europeans who will just buy the cheapest or most impressive phone based on a spec list. It's not just an Indian thing.

The task for Jolla is to carve out a market that isn't about that. Nobody is suggesting it's easy. Jolla has a number of advantages over other manufacturers but price and specs are not their strong point and they can't fight competition on those fronts. That would be a race to the bottom of the market.