Jolla only has 80 employees who are doing their best to deliver a great phone+UI. Maybe they simply don't have the resources to market like or the compwtiotion, we are the fanboys we need to do it! Also if they are going to make te people wild 6 months before launch like Nokia always did they make the same mistake. Let them make advertisement a month before launch, December! Its a good month, people are spendig then so it wouldnt be a bad time to advertise and release!